Sarah Sykora
Positions:
- Chief Marketing, Communications, and Planning Officer, Hebrew SeniorLife
Profile Type:
Biography
Sarah Sykora is chief marketing, communications, and planning officer at Hebrew SeniorLife. She’s an accomplished executive with demonstrated history leading integrated marketing and communications strategies and teams to increase brand awareness, engagement, and loyalty.
At Hebrew SeniorLife, her role is to conduct organizational strategic and annual planning, and to define marketing and communications strategies to achieve brand reputation, occupancy and census goals, and employee engagement and ambassadorship.
Prior to joining Hebrew SeniorLife in 2016, Sarah worked at Babson College for more than a decade, serving as Vice President and Chief Marketing Officer. During her tenure, Forbes named Babson first on its list of “Ten Colleges That Are Great Brands” and the Babson College Marketing Team was named the American Marketing Association’s “Higher Education Marketer of the Year.” Earlier in her career, Sarah launched and served as Executive Director of the Center for Women Entrepreneurs in Technology at Northwestern University, and held positions in marketing and communications at multiple high-tech companies.
Sarah is also a member of the board of advisors for Beth Israel Deaconess Hospital in Needham, MA.
Education
Bachelor of Business Administration (BBA) in Marketing from The College of William and Mary
Master in Business Administration (MBA) from Babson College
